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From the Desk of

Steven Werley

Read Latest Strategies from Our BLOG

I am dedicated to providing the latest trends in marketing with a dash of life thrown in the mix. Tune in for actionable strategies to improve your business and happiness.

How to Develop the Perfect Customer Avatar

Let’s be honest. Creating customer avatars isn’t the sexiest thing to do in business. However, if you do, you can make your bank account a whole lot sexier. That’s right. One of the essential pillars in starting a business is developing accurate and relevant avatars...

Helping Others: A Theory

This post makes me bummed my website traffic is minimal. Hell, let’s be honest: nonexistent. Posting on a more consistent basis will bring in all the critics and haters which I am ecstatic for (not sarcasm). Anyone who knows me knows I enjoy stirring the...

What Dale Carnegie Won’t Teach You About Word of Mouth Marketing

Anyone that converses with me about business books knows my favorite one is, “How to Win Friends & Influence People” by Dale Carnegie. So if you think I’m bashing Carnegie or claiming to be better, I can assure you I’m not. Carnegie uses the book to explain...

The Ultimate Guide to SEO Proof Your WordPress Site

In the wonderful world of Digital Marketing and WordPress, there seems to be a certain disconnect between the web developer/designer and marketing experts. Why is this? Well, because truth be told quite a few freelance professionals and even agencies tend to niche down. This is not a bad thing, but it’s great to have a developer who will SEO proof your site, and it’s fantastic to be a designer who provides this service.

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How Market Research Can Make You Money

Market research signifies many attributes to a business. Let’s talk about how important it truly is though. Market research can without a doubt make you money. But how you might ask. It requires a deep understanding of your potential markets to truly know your target market.

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